The health of a medium is determined by the strength of the brand and the power of the product to create a meaningful, relevant experience for the user no matter if the medium is old or new.

In the new media age, some traditional media and some new media will survive and grow while weaker products will fall by the wayside.

The key word is selectivity, determined by the user’s experience with the brand and the product.

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— Publishing mogul, Jonathan Newhouse of Conde Nast when asked at a recent luxury summit: Who will win: traditional or new media? (via designersocial)